Justin Sadler

Being an ex Professional Land Surveyor, Justin Sadler, who is the owner and managing director of Sydney 905 Filters ®, whilst out on surveys in both rural and urban settings, has seen and experienced the water woes effecting a majority of communities in South Africa and Africa at large.

This motivated his passion to be of service to all, and to provide an effective and fully sustainable solution in the provision of clean and safe water to all, whilst advocating and supporting good environmental stewardship. This coupled with the tragic loss of his daughter Sydney, who passed away on the 9/05/09, underpinned the establishment of the company, Sydney 905 Filters (Pty) Ltd, named in loving memory of her.

Sydney 905 Filters (Pty) Ltd

The company is based on the South Coast of KwaZulu-Natal, South Africa and operates under a unique humanitarian entrepreneurship, “profit-for-purpose” business model. This approach aligns human and environmental betterment initiatives with its core business of creating and distributing life saving products which are primarily for the developing world. We are acutely aware that our products are vital to underpinning these human and environmental betterment initiatives and thus make every endeavor to align our core capabilities to support these initiatives, both locally and internationally.

Strong support of the United Nations’ Sustainable Development Goals (SDGs) is a defining characteristic of the company.

The company logo symbolises the human and environment’s complementary, interconnected and interdependent relationship. This is personified in the Yin and Ying shape of the water droplet and leaf within the logo and with the all encompassing nurturing human arm and hand.

Yin and Yang is a concept of dualism in ancient Chinese philosophy, describing how seemingly opposite or contrary forces may actually be complementary, interconnected, and interdependent in the natural world, and how they may give rise to each other as they interrelate to one another. (Wikipedia)

Yin and Yang shows balance where a portion of the opposite element is seen in each section of the symbol and one has no meaning without the other. The two halves that together complete the equilibrium of the wholeness.